
Hi! I’m Jenna
THE BRAND WHISPERER
Founder, JDJ Studio. Based in California.
MBA. NCAA Division-I Athlete.

ABOUT THE FOUNDER
Too strategic for creatives, too imaginative for strategists, and somehow the MBA who still has taste.
The Story
There's a specific moment founders hit. The early growth is real, but the next level isn't coming the way it should. Everyone can tell you what looks good. Almost nobody can show you why the numbers aren't following.
That gap is my job.
People in this business usually speak one language: creative or commercial. I speak both. Fifteen years driving DTC consumer brands: co-founding Caliray from concept to Sephora and a Series A, leading record-breaking campaigns as an executive creative director in athleisure, directing launches across Sephora, Nordstrom, and Urban Outfitters.
The founders who get the most out of me want strategic clarity and creative conviction from the same person, at the same time. That's the practice JDJ Studio is built around. Partners stop feeling like they're figuring it out alone.
I build brands the same way I played Division I volleyball. With discipline, with the whole team in mind, and with enough competitive drive to leave it all on the field. The arena changed. The approach didn't.
Off the clock: beach volleyball, karaoke, and a serious electrolyte habit.
Career Highlights
Co-founded Caliray Beauty:
Concept to Sephora (US and Canada) and a Series A in 36 months. Backed by True Beauty Ventures.
Marie Claire Changemaker Award, Beauty 2022:
Recognized for brand and cultural innovation.
Led record BFCM campaign at Vitality:
12x ROAS. $4M revenue. 7,000 new customers in a single window.
FEATURED THROUGH





