Brand Clarity
Do people get what you do? And why you're different?
THE PARTNER
A fractional Chief Brand Officer, embedded in your team.
Positioning, creative, launches: the calls that make or break the year.
Founders make them alone. Not anymore.
From $12,500 / month
3 month minimum
WHERE I TAKE THE LEAD
Flinching at the questions below? We should talk.
Most brands need two or three areas in their scope.
Do people get what you do? And why you're different?
Does your creative look like the brand you're trying to build?
Is your customer experience turning interest into revenue?
Are your launches actually moving the business forward?
Do you know what to focus on? And when?
Is everyone on your team working toward the same thing?
WHAT TO EXPECT
SELECT WORKS
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Samantha Lee
CEO of BrightWave Marketing
That's what the intro call is for. 30 minutes, free.
Tell me where you are and I'll tell you where to start.

BEFORE YOU ASK
Hire one, if you have $250K and six months to search. But brands under $20M rarely need the headcount. They need the judgment, on the weeks that call for it. That’s where I play.
A weekly call, me in your Slack, and my head in your business in between. The roster never exceeds two Partner brands, so when your Tuesday blows up, you’re not third in line.
Keep them. Agencies execute best when someone owns the decisions. Teams move fastest when someone holds the picture. I make your existing engine faster; I don’t rebuild it.
Your areas are set before we start; that’s what scoping is. So week one is me getting inside everything: the numbers, the creative, the calendar, the customers. Then we get to work. By week four you’ll feel it: decisions that used to drag for months, closing in days.
How many areas I take the lead on. One is $12,500 a month. Sometimes two. More than that, the number moves up. You’ll know yours before we start, and it doesn’t move mid-engagement.
If you haven’t hit real revenue yet, you don’t need me weekly. If you’re building from scratch, start with The Diagnostic, or The Conception instead. If what you need is production volume, an agency is the better buy. If you want someone who’ll just agree with you, we’d drive each other crazy. Not sure where you land? That’s the intro call.