THE PARTNER

The C-suite hire you don’t have to hire.

A fractional Chief Brand Officer, embedded in your team.
Positioning, creative, launches: the calls that make or break the year.
Founders make them alone. Not anymore.

From $12,500 / month

3 month minimum

WHERE I TAKE THE LEAD

Wherever you’re deciding alone.

Flinching at the questions below? We should talk.
Most brands need two or three areas in their scope.

Brand Clarity

Do people get what you do? And why you're different?

Creative Direction

Does your creative look like the brand you're trying to build?

Customer & Conversion

Is your customer experience turning interest into revenue?

Growth + Launches

Are your launches actually moving the business forward?

Priorities

Do you know what to focus on? And when?

Team Alignment

Is everyone on your team working toward the same thing?

WHAT TO EXPECT

Embedded. Not outsourced.

WEEKLY

Founder Calls

You and me. The week's decisions. Made. You never chase me.

WEEKLY

Founder Calls

You and me. The week's decisions. Made. You never chase me.

BETWEEN CALLS

Direct Access

Something breaks Tuesday? You don't wait for Thursday. I'm in your Slack, same day.

BETWEEN CALLS

Direct Access

Something breaks Tuesday? You don't wait for Thursday. I'm in your Slack, same day.

AS NEEDED

Your Team

Inside it. Not above it. Nobody gets replaced.

AS NEEDED

Your Team

Inside it. Not above it. Nobody gets replaced.

ALWAYS

Small Roster

Never more than two Partner brands at once. Full attention.

ALWAYS

Small Roster

Never more than two Partner brands at once. Full attention.

Not sure if The Partner
is right for you?

That's what the intro call is for. 30 minutes, free.
Tell me where you are and I'll tell you where to start.

BEFORE YOU ASK

The fine print. Out loud.

Hire one, if you have $250K and six months to search. But brands under $20M rarely need the headcount. They need the judgment, on the weeks that call for it. That’s where I play.

A weekly call, me in your Slack, and my head in your business in between. The roster never exceeds two Partner brands, so when your Tuesday blows up, you’re not third in line.

Keep them. Agencies execute best when someone owns the decisions. Teams move fastest when someone holds the picture. I make your existing engine faster; I don’t rebuild it.

Your areas are set before we start; that’s what scoping is. So week one is me getting inside everything: the numbers, the creative, the calendar, the customers. Then we get to work. By week four you’ll feel it: decisions that used to drag for months, closing in days.

How many areas I take the lead on. One is $12,500 a month. Sometimes two. More than that, the number moves up. You’ll know yours before we start, and it doesn’t move mid-engagement.

If you haven’t hit real revenue yet, you don’t need me weekly. If you’re building from scratch, start with The Diagnostic, or The Conception instead. If what you need is production volume, an agency is the better buy. If you want someone who’ll just agree with you, we’d drive each other crazy. Not sure where you land? That’s the intro call.

More Ways to Work Together